Look Beyond Your Major Gift Donors
Bibliographic record
Abstract
When you're doing data mining to find prospective legacy donors, look beyond your major gift donors, because they're not always your best legacy prospects, says Ligia Peña, an international legacy consultant at GlobetrottingFundraiser (Montreal, Quebec, Canada). “Your typical legacy donor is someone that has been donating for years, such as monthly donors,” she says. “Why? Because they are already committed 100 percent. There's nothing more irrational than giving money to a charity on a monthly basis directly from your credit card. It's bananas. But they're your best prospects because they are your most committed and loyal donors — they have bought in so much that they're willing to give money to your charity every single month. So if you are only looking at your major donor pool, you're missing out on a huge pool of donors.”
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.012 | 0.037 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.009 | 0.004 |
| Scholarly communication | 0.014 | 0.012 |
| Open science | 0.002 | 0.009 |
| Research integrity | 0.004 | 0.008 |
| Insufficient payload (model declined to judge) | 0.067 | 0.019 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".