MétaCan
Menu
Back to cohort
Record W4367848256 · doi:10.1177/15274764231171070

From Brand to Genre: The Hallmark Movie

2023· article· en· W4367848256 on OpenAlexaffabout
Andrea Braithwaite

Bibliographic record

VenueTelevision & New Media · 2023
Typearticle
Languageen
FieldEconomics, Econometrics and Finance
TopicCinema and Media Studies
Canadian institutionsOntario Tech University
Fundersnot available
KeywordsAdvertisingStudioIdeologyMovie theaterStyle (visual arts)Media studiesSociologyBusinessArtVisual artsPolitical science

Abstract

fetched live from OpenAlex

Hallmark movies are a hit. While most broadcast networks in the United States and Canada are struggling to maintain an audience, Hallmark has launched three additional cable networks and services in the past four years. Much of this success can be attributed to Hallmark’s investment—both ideological and economic—in the made-for-TV movie, a form of programing that Hallmark has re-popularized and re-branded—and transformed into a genre. To work through my suggestion that we consider the Hallmark movie as a genre, in the same way we can speak productively about the Western or the buddy cop film, I examine: the structure and content of the Hallmark movie formula; the movies’ use of studio system-style production practices; and fan discourses and fan-made content. In re-visiting the Hallmark made-for-TV movie as a genre, we can gain greater insight into how both genres and media companies are navigating the digital media environment.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.134
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.010

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.058
GPT teacher head0.251
Teacher spread0.193 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2023
Admission routes2
Has abstractyes

Explore more

Same venueTelevision & New MediaSame topicCinema and Media StudiesFrench-language works237,207