Support local: Google Maps’ local guides platform, spatial power and constructions of “the local”
Bibliographic record
Abstract
Abstract Experiences within cities are increasingly mediated by digital platforms such as Google Maps; thus, it has become imperative to establish critical frameworks to understand the spatial relationships these platforms reinforce and produce. Google draws on “local” knowledge through its Local Guides platform to add location-based data in the form of reviews and rankings to Google Maps. Through a critical technocultural discourse analysis (CTDA) of the Local Guides platform’s rhetoric and Local Guides’ reviews across varying sites in Toronto, we compare and contrast the ways the platform constructs user-mediated local participation with the actual content the platform produces. We complicate Google’s claims to supporting the local by identifying review practices and patterns that use the platform to target and harass workers. We argue that the reviews reveal who and what belongs to the platform’s construction of “the local,” while at the same time rendering hyper-visible what it constructs as not belonging.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.005 | 0.013 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.003 |
| Science and technology studies | 0.007 | 0.018 |
| Scholarly communication | 0.009 | 0.004 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".