National Soccer Jerseys: Canadian Perspectives On Material Culture And Design
Bibliographic record
Abstract
The 2018 World Cup was watched by 3.57 billion people (FIFA, 2018). This research probed Canadian soccer enthusiasts living in Toronto to better understand their jersey preferences and purchasing rationale. The research questions framing this study were: what attributes make up the ultimate jersey, how do consumers feel about their jerseys, and how do these feelings influence their choices? Multiple phases of inquiry were used to answer these questions including a content analysis of the 32 home jerseys from the 2018 World Cup and interviews with soccer fans (n=6) and a soccer industry professional. The findings suggest that soccer jerseys must fit well, be aesthetically pleasing through colour and details, use influences of the country and culture, and consider consumers’ experiences through their community and identity. This information is important to product developers, marketers, and advertisers working for big athleticwear brands.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.008 | 0.007 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.006 |
| Science and technology studies | 0.038 | 0.020 |
| Scholarly communication | 0.018 | 0.005 |
| Open science | 0.002 | 0.005 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.011 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".