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Green Marketing

2023· book-chapter· en· W4382023295 on OpenAlexaboutno aff
Łukasz Marecki

Bibliographic record

VenueAdvances in marketing, customer relationship management, and e-services book series · 2023
Typebook-chapter
Languageen
FieldBusiness, Management and Accounting
TopicEnvironmental Sustainability in Business
Canadian institutionsnot available
Fundersnot available
KeywordsGreen marketingMarketingBusinessQuarter (Canadian coin)CommerceAdvertisingGeography

Abstract

fetched live from OpenAlex

The marketing industry is struggling. The new consumers opt for green marketing products and strategies, more aware of the environment. After having grown 100% in the first quarter compared to the same period of the previous year, orders decreased significantly from March 2020 in large markets such as Spain, Germany, Italy, France, and EEUDE. It was a drop that affected the promotional marketing industry worldwide as a result of the coronavirus, which is why many companies are betting on green marketing. In the particular case of Sprout World, a pioneering company in sustainable merchandising with its plantable pencils, for example, the demand for writing products simply disappeared. And with this, it was experienced that the promotional products market was stagnating in the last year. Something that was also accompanied by a change of mentality in the consumer towards measures and products with a necessary environmental touch. Financial troubles are frequently a result of disasters, but businesses must carefully decide where to make savings.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.852
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.000
Science and technology studies0.0010.000
Scholarly communication0.0000.006
Open science0.0010.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.010
GPT teacher head0.221
Teacher spread0.211 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2023
Admission routes1
Has abstractyes

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