The Impact Of COVID-19 On Reusable Cup Sharing Programs: A Qualitative Exploration Of Community-Based Social Marketing
Bibliographic record
Abstract
This qualitative case study explores reusable cup sharing programs in the context of the COVID-19 crisis that triggered heightened hygiene concerns. These community-based programs encourage consumers to switch from disposable to reusable cups when purchasing takeaway drinks at coffee shops. Reusable cup sharing program owners worldwide were interviewed in June 2020 on the impacts of the coronavirus pandemic and how they responded to the crisis situation. A key theoretical contribution emerged by applying community-based social marketing to this crisis context. By revising the framework from a linear to a cyclical program development process, programs are better equipped to respond to changes in the external environment through continuous monitoring. This research provides practical insights for reusable cup sharing programs and other community-based programs to build resilience to future global crises.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.009 | 0.012 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.013 | 0.015 |
| Scholarly communication | 0.005 | 0.007 |
| Open science | 0.002 | 0.010 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.006 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".