The Mediating Role of Risk, Credibility, and Convenience in the Relationship between Initial Trust and Purchase Intention in Online Shopping
Bibliographic record
Abstract
The concept of e-commerce, or online shopping, has witnessed significant growth in recent years, driven by factors such as convenience and cost-effec-tiveness. However, concerns related to initial trust, perceived risks, credibility of online platforms, and convenience have hindered some consumers from making purchases online. This study aims to investigate the relationship between initial trust and purchase intention among online shoppers, with a focus on the mediating factors of risk, credibility, and convenience. The research will be conducted in the Klang Valley region of Malaysia, targeting trainees who are active online shoppers. Data will be collected through a structured questionnaire, and statistical methods such as regression analysis and mediation analysis will be employed for data analysis. The study aims to provide valuable insights into the factors that shape initial trust and their impact on purchase intention, contributing to the existing body of knowledge in the field of e-commerce. The findings of this research will have practical implications for online retailers, enabling them to develop strategies to enhance trust, reduce perceived risk, establish credibility, and improve convenience, ultimately driving purchase intention among online shoppers.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".