MARKETING TECHNOLOGIES OF STREAMING SERVICE PROMOTION IN THE CONDITIONS OF INTENSIFYING DIGITAL COMPETITION
Why this work is in the frame
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Bibliographic record
Abstract
The article discusses a typical model of the streaming service functioning. A general definition and main advantages of streaming media are provided to clarify the marketing technologies that can be used to promote them. The use of streaming (watching and listening to content online) was found to have increased by 14% worldwide in the second quarter of 2022 compared to the first quarter of 2021. Streaming video services are becoming more and more popular among users, overtaking traditional television by all indicators. Companies such as "Disney" and "Apple" have recognized this trend and are entering the streaming market with their own video streaming platforms. Today, companies providing streaming services carefully study the needs and preferences of users in order to develop user-friendly and intuitive interfaces that make it easier to find and watch content. The "Netflix" streaming service is available in 190 countries, with the US/Canada region being the largest and most profitable for it. "Netflix" core product is a large library of movies, TV shows, documentaries, and original content. The distribution of subscribers of the streaming service "Netflix" by geographical regions of the world as of 2022 was analyzed. Competitors of the netflix.com site in terms of the number of visitors (traffic), the distribution of the site's marketing channels, and the distribution of traffic from social networks on the site were studied. The key shortcomings of the content promotion strategy of the streaming service "Netflix" have been identified and recommendations have been made regarding marketing tools that can be used by the company when promoting content in Latin America. It was determined that the streaming service "Netflix" is quite capable of adapting its content offers and marketing strategy for different age groups, encouraging shared viewing, prioritizing content for family viewing and emphasizing the advantages of not having cable TV. This approach could help “Netflix” take advantage of the growing popularity of streaming in Latin America and increase its market share in the region and globally while overcoming a number of challenges in the highly competitive digital environment.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.004 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it