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Research on the Differentiation Strategy of miHoYo Company

2023· article· en· W4386641188 on OpenAlexaff
Chao Yu, Xinyu Gao, Mingyang Ma, Yuhang Zhao

Bibliographic record

VenueAdvances in Economics Management and Political Sciences · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Games and Media
Canadian institutionsBrock University
Fundersnot available
KeywordsRevenueBusinessMarketingCompetitive advantageValue (mathematics)The InternetIntellectual propertyStrategic managementVisibilityMarket shareIndustrial organizationComputer science

Abstract

fetched live from OpenAlex

The rapid development of the internet has made competitive strategy a critical factor for the success of enterprises. This paper explores the competitive strategies of game compa-nies and uses them as a guide to studying the differentiation strategy of miHoYo. By cre-ating original game intellectual property, miHoYo has managed to gain consumer support and increase its visibility. The company has been able to compete with Tencent and Ne-tEase, and has successfully "split the market in three" since its establishment in 2016. This study found that miHoYo primarily competes in the market with a differentiated strategy in four areas: brand, revenue, international design, and technology. The unique strategies developed by miHoYo have had a direct impact on consumer perceptions and value, and have led to a significant increase in the company's revenue. The findings of this paper provide valuable insights for the management and strategy of other internet gaming com-panies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.011
Threshold uncertainty score0.027

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0020.001
Scholarly communication0.0020.002
Open science0.0000.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.093
GPT teacher head0.405
Teacher spread0.312 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2023
Admission routes1
Has abstractyes

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