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Record W4387110055 · doi:10.4236/ti.2023.144014

Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce

2023· article· en· W4387110055 on OpenAlexvenueno aff
Xiaoli Chen

Bibliographic record

VenueTechnology and Investment · 2023
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsnot available
Fundersnot available
KeywordsBusinessMarketingOrder (exchange)Sustainable developmentChinaE-commerceMarketing strategyComputer science

Abstract

fetched live from OpenAlex

The arrival of e-commerce era has changed people’s life concept and lifestyle, created a new business model, the social economy has been a new development, people’s life satisfaction has also been greatly improved. While bringing changes to people’s lives, e-commerce also affects the development of enterprises, among which the most affected business is marketing. In order to understand the influence of e-commerce development on the marketing of the enterprise, this paper analyzes from the characteristics and advantages of e-commerce, studies the current situation of the marketing development of e-commerce, discusses the positive and negative influence of e-commerce in the marketing field of the Chinese enterprise. Therefore, according to the existing negative influence, we put forward the countermeasures and suggestions to realize the innovative development of the marketing model of Chinese e-commerce enterprises under the background of e-commerce, so that enterprises can create good benefits and promote the sustainable development of enterprises.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.370
Threshold uncertainty score0.212

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.046
GPT teacher head0.274
Teacher spread0.227 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2023
Admission routes1
Has abstractyes

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