Revisiting and Extending: “Who Should You Market to in a Crisis? Examining Plog’s Model During the COVID-19 Pandemic”
Bibliographic record
Abstract
This Letter updates and expands a study conducted during the early days of the COVID-19 pandemic. That study confirmed the applicability of Plog’s model of Allocentricity and Psychocentricity within the context of the pandemic, as Allocentrics were found to be much more open to travel during the first 4 months of the pandemic, as the theory would predict. The current research, employing the identical survey instrument and research method, extended the data collection for an additional year as the pandemic evolved. This has allowed a far more extensive examination that confirmed and expanded the earlier findings, providing significant value to both academics and practitioners while again affirming the value of Plog’s model for destination marketers during a period of crisis.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.009 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.004 | 0.010 |
| Scholarly communication | 0.008 | 0.011 |
| Open science | 0.002 | 0.005 |
| Research integrity | 0.003 | 0.003 |
| Insufficient payload (model declined to judge) | 0.006 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".