MétaCan
Menu
Back to cohort

THE FORMATION AND DEVELOPMENT OF ADVERTISING IN THE RUSSIAN PROVINCE IN THE LAST QUARTER OF THE 19TH CENTURY (ON THE MATERIALS OF THE “YEKATERINBURG WEEK” NEWSPAPER)

2023· article· en· W4387586550 on OpenAlex
G. N. Plotnikova, Sergei Nikolaevich Plotnikov

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueВестник Пермского университета История · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicCentral European and Russian historical studies
Canadian institutionsnot available
Fundersnot available
KeywordsNewspaperAdvertisingQuarter (Canadian coin)EmpireCommercializationPopulationEveryday lifePolitical scienceBusinessGeographyMarketingSociologyLawDemography

Abstract

fetched live from OpenAlex

The article deals with the formation and development of newspaper advertising in the Perm province in the last quarter of the 19th century. The advertisements placed in the first private newspaper of the region called “Yekaterinburgskaya Nedelya” (“Ekaterinburg Week”, 1879–1896) are analyzed. The main functions of advertising, its content, features and significance are shown. Newspaper advertising, which makes it possible to present the maximum amount of various information in the minimum number of text units, was a kind of “cut” of the daily life of a provincial society. Advertising products demonstrate the relations between material and spiritual needs, range of interests, leisure and work activities of the inhabitants of the Russian provinces. A significant place in the newspaper was given to private announcements that did not have a pronounced nature of advertising, but were such in essence. They were called upon to help the population of the province in solving a number of everyday problems. Newspaper advertising successfully fulfilled its main task – it stimulated the sale of goods, sales growth, thereby activating the development of market relations in the region. This testified to the natural process of commercialization of the press, including the provincial one. A certain imprint on the advertising products of the first private newspaper of the Perm province was imposed by the mining specificity of the region. Being a barometer of the social life of the region, “Ekaterinburg Week” reflected on its pages the changes that took place in the process of the formation of the advertising business in the Russian Empire in the last quarter of the 19th century.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.659
Threshold uncertainty score0.923

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.239
Teacher spread0.218 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it