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Record W4388106279 · doi:10.5267/j.ijdns.2023.10.019

The effect of social media agility to strengthen the business relationship: Evidence from pharmaceutical firms in Thailand

2023· article· en· W4388106279 on OpenAlexaffvenue
Chayanan Kerdpitak, Napassorn Kerdpitak, Kai Heuer, Lee Li, SITDHINAI CHANTRANON

Bibliographic record

VenueInternational Journal of Data and Network Science · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsYork University
Fundersnot available
KeywordsBusinessSocial mediaPromotion (chess)MarketingProduct (mathematics)Customer relationship managementNew product developmentIndustrial organizationPublic relations

Abstract

fetched live from OpenAlex

The firms and the industries still using the ways and means of promotion and publicizing the products have still not achieved the level of success as the modern means of social media is providing in creating a huge demand for their products. This study involves the modern means of communication agility promises success, development, and significance of the product in an efficient manner. Social media plays a vital role in creating a demand for the products by explaining the need of the product and a very effective source of creating a link among industries, firms, management, employees and especially the individual ones who come to know the skills and expertise. The impact of social media in strengthening the relationship with the customer has been very keenly observed and the findings show that such research has detailed that the use of social media has influenced the internal and the external capabilities. The data gathered in this study shows that the firms and the industries using the approach of social media have a revolutionary impact on building and strengthening the relationship between the customer and the management, employees. This study shows a strong bond between a firm and the customer using social media.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.009
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.022
Threshold uncertainty score0.044

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.009
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.002
Science and technology studies0.0030.002
Scholarly communication0.0040.002
Open science0.0010.002
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0080.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.095
GPT teacher head0.409
Teacher spread0.313 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations5
Published2023
Admission routes2
Has abstractyes

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