The impact of digitized customer behaviors on performance: The mediating and the moderating role of digitized CRM
Bibliographic record
Abstract
The aim of this study is to explore the effect of digitized customer behavior on performance in the presence of digitized CRM as a mediating and a moderating variable. Research data was gathered using an online questionnaire completed by a convenience sample of marketing employees in service companies. The questionnaire was designed using a five-point Liker scale. The results showed that digitized customer behavior had a significant effect on performance, digitized CRM played a significant mediating role between digitized customer behavior and performance while had no significant moderating part in such an effect. Consequently, it was concluded that for companies to lift their performance, a digitized CRM program is a key prerequisite. This study contributes to the extant literature through highlighting the importance of digitized CRM for performance enhancement. Scholars and practitioners are required to consider the effects of digitized CRM on organizational outcomes.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".