Bibliographic record
Abstract
The study was conducted for a locally based company that wished to expand their consumer base and market reach. The relationship between consumer attitudes and brand perception was examined to identify potential marketing approaches. Results were gathered through a questionnaire (n= 136), in order to model consumer profiles and analyze their affect on product perception. The resulting multivariate regression model indicated that the difference in receptiveness to Kaiso’s branding between the Black/African demographic and the Caucasian demographic was significant. The average Black/African participant perceived the product more negatively than the average Caucasian participant. The same observation applied to South Asian demographics. Consumers’ self-reported likelihood to purchase was positively correlated with an increase in consumption rate across all participant profiles. Notably, aspects that provide opportunities to improve in the peer sauce industry are associated with traditional spicy cuisine, which is a trait correlated with the desire for perceived authenticity over other product attributes.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.004 | 0.002 |
| Scholarly communication | 0.005 | 0.004 |
| Open science | 0.000 | 0.003 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.096 | 0.015 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".