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Record W4389473060 · doi:10.31542/tge3ez60

Heating Up the Market

2023· article· en· W4389473060 on OpenAlex
Shuang Wu, Connor Smith, Randy Rolf

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueMacEwan University Student eJournal · 2023
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsDemographicsProduct (mathematics)Affect (linguistics)TraitPerceptionAdvertisingConsumption (sociology)MarketingRisk perceptionPsychologyBusinessDemographySociologyMathematics

Abstract

fetched live from OpenAlex

The study was conducted for a locally based company that wished to expand their consumer base and market reach. The relationship between consumer attitudes and brand perception was examined to identify potential marketing approaches. Results were gathered through a questionnaire (n= 136), in order to model consumer profiles and analyze their affect on product perception. The resulting multivariate regression model indicated that the difference in receptiveness to Kaiso’s branding between the Black/African demographic and the Caucasian demographic was significant. The average Black/African participant perceived the product more negatively than the average Caucasian participant. The same observation applied to South Asian demographics. Consumers’ self-reported likelihood to purchase was positively correlated with an increase in consumption rate across all participant profiles. Notably, aspects that provide opportunities to improve in the peer sauce industry are associated with traditional spicy cuisine, which is a trait correlated with the desire for perceived authenticity over other product attributes.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.143
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.031
GPT teacher head0.250
Teacher spread0.219 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it