How reviews influence product usage post-purchase: An examination of video game playtime
Bibliographic record
Abstract
Previous research on software products, such as video games, has largely focused on how user experience elements like visuals, audio, and content impact consumer engagement. However, these elements are internal factors controlled by the firm. It is equally important to identify and understand how external factors can influence usage and engagement. This study investigates the role of product reviews as an external factor that can shape post-purchase usage behavior for video games. We analyze data from the field and conduct two experiments to explore how reviews affect current owners' usage intentions and playtime. Our results suggest that negative reviews can decrease usage among current owners, in part due to concerns about appearing as an incompetent consumer. These findings highlight the power of product reviews beyond their intended audience of prospective buyers and offer implications for theory and firms alike.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.021 | 0.051 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.003 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.002 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".