MétaCan
Menu
← Back to cohort
Record W4390836371

Internet users’ perception about the impact of the pandemic on sports sponsorship.

2022· preprint· fr· W4390836371 on OpenAlexaff
Pierre Genest

Bibliographic record

Venuenot available
Typepreprint
Languagefr
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsUniversité du Québec à Trois-Rivières
Fundersnot available
KeywordsPandemicPerceptionAdvertisingThe InternetBusinessSports marketingInternet privacyPsychologyCoronavirus disease 2019 (COVID-19)MarketingComputer scienceMedicineWorld Wide Web
DOInot available

Abstract

fetched live from OpenAlex

Internet users' perception of the impact of the pandemic on sports sponsorship is topical, since the sports sector was one of the first sectors affected by Covid-19. Companies also seem to be changing the way they communicate. By analyzing 400 comments on various social media (Facebook and Twitter), this research has shown that the pandemic is positively affecting the comments of Internet users linked to the publications of partner companies. Like Demirel and Erdogmus (2016), our results tend to show that supporters offer rather positive comments regarding the players they follow. Indeed, the comments are empathetic towards the athletes who have been affected by Covid-19. In addition, other athletes benefit from a majority of positive comments to support them during this crisis. This observation allows us to highlight a reduction in the negativity of the pandemic for companies that have established and maintained their partnership with athletes.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.013
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.009
Threshold uncertainty score0.029

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.013
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0020.001
Open science0.0000.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0090.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.054
GPT teacher head0.334
Teacher spread0.281 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2022
Admission routes1
Has abstractno

Explore more

Same topicDigital Marketing and Social Media→French-language works237,207→