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Record W4390840871 · doi:10.55041/ijsrem28087

Buyers Perception in Routine Life about Green Marketing Concept

2024· article· en· W4390840871 on OpenAlexaboutno aff
Mr. Sunil Kumar

Bibliographic record

VenueINTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT · 2024
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicEnvironmental Sustainability in Business
Canadian institutionsnot available
Fundersnot available
KeywordsGreen marketingMarketingBusinessProduct (mathematics)PerceptionSAFERSustainabilityEnvironmentally friendlyProcess (computing)Marketing researchComputer scienceComputer security

Abstract

fetched live from OpenAlex

Green Marketing is the new concept for India from last decade as going on the implementation of environmental rights for the sake of people. Producers are showing as environmental friendly behavior at public platform. In buyer oriented society, demand is the weapon of consumer which can’t be easily neglect by the producer i.e. U.S.A., Japan, Canada etc. but it is very difficult in seller oriented society due to the conventional perception of producer. Sensitiveness of consumers can play a significant role to implement eco-friendly products concept in developing countries like us. Indian consumers have diversity in perception about product uses in routine life. So, that’s why, how much Indian consumers are aware about green products and degree of implementation of their perception in routine life is remain fact finding process in India. Green marketing includes all the activities which make safer environmental sustainability from seller and buyer both points of view. As a seller point of view, green marketing activities includes design and developing eco-friendly products, recyclable and biodegradable packaging, steps of technology improvement and waste management etc.. Buyers green marketing activities follow to demand of eco-friendly products, proper uses of products, contribution in product recycle process etc.. Green marketing comes under the preview of internal and external environment of the firm. In this research paper, the main emphasis has been made of consumers’ perception about green marketing and patter to follow their perception in ordinary life. Research paper aims to find out what actually Indian consumers view about ‘green’? Keywords: Green marketing, eco-friendly products, environmental marketing, ecological marketing, consumer behavior, sustainable development

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.653
Threshold uncertainty score0.767

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.022
GPT teacher head0.287
Teacher spread0.264 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

Explore more

Same venueINTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENTSame topicEnvironmental Sustainability in BusinessFrench-language works237,207