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Record W4391774495 · doi:10.1080/15332969.2024.2313873

From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing

2024· article· en· W4391774495 on OpenAlexaff
Farid Hashemian, Negar Maleki, Yasser Zeinali

Bibliographic record

VenueServices Marketing Quarterly · 2024
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsUniversity of Alberta
Fundersnot available
KeywordsPopularityComputer scienceSoftware portabilityMarket segmentationPlan (archaeology)Cluster analysisCustomer retentionCustomer serviceService (business)Customer intelligenceBusinessMarketingWorld Wide WebAdvertisingMachine learningService quality

Abstract

fetched live from OpenAlex

E-book platforms have gained popularity due to their affordability, portability, and extensive title selection. This study analyzes customer behavior based on their platform activities before the launch of a subscription service and investigates strategies to boost subscription plan adoption. To achieve this, we employ customer segmentation through a clustering algorithm to examine customer behavior. Subsequently, we track customer behavior in two distinct groups: RFM and proposed features, regarding their engagement with purchased plans via A/B testing. The results indicate that the conversion rates for the proposed features outperform the RFM model in experiments by 0.42% (2072 customers) and 0.54% (27 customers).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.479
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0010.002
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.293
Teacher spread0.272 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations12
Published2024
Admission routes1
Has abstractyes

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