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Record W4392461234 · doi:10.23856/6104

SUCCESSFUL CASES OF BRANDING THROUGH GRAPHIC DESIGN: ANALYSIS OF SPECIFIC CASES WHERE GRAPHIC DESIGN INFLUENCED BRAND SUCCESS

2024· article· en· W4392461234 on OpenAlex
Diana Buryk, Iryna Holubets

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenuePolonia University Scientific Journal · 2024
Typearticle
Languageen
FieldComputer Science
TopicDigital Media and Visual Art
Canadian institutionsCentennial College
Fundersnot available
KeywordsGraphic designCommunication designPerceptionLogos Bible SoftwareBrand managementObject (grammar)MarketingComputer scienceDesign elements and principlesAdvertisingVisual communicationBusinessPsychologySoftware engineering

Abstract

fetched live from OpenAlex

Over the past decade, graphic design has become a pivotal element in the formation and management of brands. Its influence on consumer perception is gaining increasing significance in saturated markets and growing competition. The research problem revolves around the necessity for a thorough analysis of specific cases where graphic design emerged as a key factor in achieving success for brands. The aim of this study is to explore the impact of graphic design on the success of brands through specific cases, analyzing elements that led to positive changes in consumer perception. The object of the study encompasses brands from various market segments, where graphic design played a decisive role in achieving a high level of recognition and success. The subject of the research includes specific elements of graphic design, such as logos, packaging, and visual components, which have influenced the creation of a strong brand image. To attain the objectives, qualitative and quantitative research methods were employed, including consumer surveys, interviews with designers and brand representatives, as well as an analysis of visual elements in graphic design. The findings of the research underscore the importance of graphic design in shaping successful brands.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.285
Threshold uncertainty score0.994

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.009
Science and technology studies0.0010.001
Scholarly communication0.0010.003
Open science0.0020.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.050
GPT teacher head0.280
Teacher spread0.231 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it