Propaganda channels and their comparative effectiveness: The case of Russia’s war in Ukraine
Bibliographic record
Abstract
Since Lasswell, propaganda has been considered one of three chief implements of warfare, along with military and economic pressure. Russia’s invasion of Ukraine revives public and scholarly interest in war propaganda. The Russian political leader frames the war as an imperial war. The Ukrainian political leader frames it as a war of national liberation. The discursive battle thus complements the military combat. The outcome of the discursive combat depends on the effectiveness of propaganda deployed by the parties involved. Propaganda effectiveness is the propagation of war-related messages stated by political leaders through various media with no or few distortions. The effectiveness of propaganda is compared (1) across countries, with a particular focus on two belligerents, Russia and Ukraine, (2) in the function of the medium (mass media, digital media), and (iii) using two different methods (content analysis and survey research). Data were collected during the first year of the large-scale invasion (February 2022 to February 2023). Survey data allowed measuring the degree of the target audience’s agreement with key propagated messages.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.018 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.007 | 0.006 |
| Science and technology studies | 0.003 | 0.005 |
| Scholarly communication | 0.008 | 0.005 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".