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Record W4392754871 · doi:10.3917/dm.046.0109

Le marketing relationnel et communautaire de Harley Davidson

2007· article· fr· W4392754871 on OpenAlexaboutno aff
François Tarrou, Jean‐Marc Lehu

Bibliographic record

VenueDécisions Marketing · 2007
Typearticle
Languagefr
FieldBusiness, Management and Accounting
TopicBusiness Strategy and Innovation
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesPolitical sciencePsychologyArt

Abstract

fetched live from OpenAlex

La comparabilité des mesures d’attitude d’une culture et d’une langue à une autre pose problème. Comment s’assurer que les données collectées sont comparables afin d’écarter le risque de décisions erronées ? Cet article propose et illustre une méthode de développement et de calibration internationale des échelles sémantiques qui n’impose ni l’équivalence lexicale ni l’équivalence métrique. La méthode est utilisée pour calibrer 18 expressions verbales dans sept langues et neuf pays ou régions (Allemagne ; Belgique Flamande ; Belgique Wallonne ; États-Unis ; France ; Grèce ; Italie ; Québec ; Tunisie). L’utilisation des échelles calibrées permet de réduire le biais qu’introduit la culture des répondants dans les études internationales.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.028
metaresearch head score (Gemma)0.009
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Meta-epidemiology (narrow), Science and technology studies, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.646
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0280.009
Meta-epidemiology (narrow)0.0000.001
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0020.000
Scholarly communication0.0010.004
Open science0.0010.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.020
GPT teacher head0.258
Teacher spread0.238 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2007
Admission routes1
Has abstractyes

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