Fashion Rewind: A Segmentation of Second-hand Shoppers in Luxury Fashion
Bibliographic record
Abstract
The purpose of this study is to uncover to what extent economic and hedonic motivations, as well as general attitudes towards second-hand shopping influence consumers to purchase second-hand luxury fashion. Prior discussions of luxury consumption have focused on either brand-new luxury goods, or second-hand clothing in general, thus largely neglecting the emergence of markets for used luxury fashion. The data for this study was generated through an online survey questionnaire with second-hand luxury owners from the United States (N=302). This research utilized exploratory factor analysis, as well as hierarchical and K-means cluster analysis to produce three cluster segments of second-hand luxury shoppers: hedonic shoppers, high-spirited shoppers, and indifferent shoppers. Furthermore, consumers self-extension tendencies, shopping frequencies, and expenditures were analyzed to guide the assessment of the segments and allow for better understanding of the second-hand luxury consumer. This study suggests important implications for retailers and luxury brand marketers.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".