MétaCan
Menu
Back to cohort
Record W4393130806 · doi:10.51594/estj.v5i3.959

AI IN PROJECT MANAGEMENT: EXPLORING THEORETICAL MODELS FOR DECISION-MAKING AND RISK MANAGEMENT

2024· article· en· W4393130806 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueEngineering Science & Technology Journal · 2024
Typearticle
Languageen
FieldDecision Sciences
TopicConstruction Project Management and Performance
Canadian institutionsHamilton Medical Research Group
Fundersnot available
KeywordsRisk managementManagement scienceProject risk managementProcess managementComputer scienceRisk analysis (engineering)Project managementEngineeringBusinessProgram managementManagementSystems engineeringEconomics

Abstract

fetched live from OpenAlex

This paper explores the transformative potential of Artificial Intelligence (AI) in personalized marketing. It highlights how AI can analyze vast amounts of customer data to create targeted messages, recommendations, and real-time interactions that resonate with individual needs and preferences. This personalized approach fosters deeper consumer engagement, leading to increased satisfaction, brand loyalty, and business success. The paper discusses the future potential of AI in shaping personalized marketing experiences. However, responsible implementation will be paramount in ensuring a positive future for both brands and consumers. Enhanced version of the abstract incorporating additional insights, this paper delves into the transformative power of Artificial Intelligence (AI) in personalized marketing. It explores how AI algorithms can analyze a multitude of customer data points, including purchase history, website behavior, and social media interactions. This rich data empowers brands to create highly targeted messages, recommendations, and real-time interactions that resonate with individual customer needs and preferences. By fostering deeper consumer engagement, AI-powered personalization unlocks a pathway to increased customer satisfaction, brand loyalty, and ultimately, significant business growth. However, the paper acknowledges the ethical considerations that accompany AI implementation. Responsible data practices are paramount, ensuring data security and mitigating bias in AI algorithms to prevent discriminatory marketing practices. Transparency in how data is collected and used builds trust with consumers, fostering a mutually beneficial relationship. Looking ahead, the paper explores the vast future potential of AI in personalized marketing. Imagine AI-powered Chat bot offering personalized product recommendations in real-time, or virtual reality experiences tailored to individual preferences. The future of marketing lies in creating genuine connections with consumers, and AI provides the tools to personalize the customer journey at every touch point. However, navigating the ethical landscape and prioritizing responsible data practices will be crucial in ensuring a positive future for both brands and consumers. Keywords: Artificial Intelligence (AI), Personalized Marketing, Customer Engagement, Customer Data, Marketing Strategy.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.006
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.653
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0060.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0080.006
Science and technology studies0.0000.001
Scholarly communication0.0010.002
Open science0.0010.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.036
GPT teacher head0.344
Teacher spread0.308 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it