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Record W4393243638 · doi:10.53555/sfs.v8i3.2389

Growing Success: Employing Social Media Marketing In Agriculture

2022· article· en· W4393243638 on OpenAlexvenueno aff
Priyam Priya, Gaurav Jain, Rachna Juyal, Priyanka Kumari, Ritika Paliwal

Bibliographic record

VenueJournal of Survey in Fisheries Sciences · 2022
Typearticle
Languageen
FieldAgricultural and Biological Sciences
TopicDiverse Educational Innovations Studies
Canadian institutionsnot available
Fundersnot available
KeywordsMarketingSocial mediaBusinessAgricultureSocial media marketingSocial marketingAdvertisingDigital marketingGeographyComputer scienceWorld Wide Web

Abstract

fetched live from OpenAlex

Social media platforms have become effective instruments for marketing and communication in a variety of industries, including agricultural, in recent years. The possibilities and importance of using social media marketing techniques in the agriculture industry are examined in this research. It looks at how farmers, agribusinesses, and agricultural organizations use social media platforms to improve their marketing efforts, reach larger audiences, and interact with consumers through a thorough analysis of the literature and case studies. The study demonstrates the various applications of social media in agriculture, such as product promotion, information sharing, live updates on farm operations, and community engagement. It also covers the advantages and difficulties of using social media marketing in the agriculture industry, including navigating the ever-changing digital world, fostering brand loyalty, and maintaining online reputation. The study also looks at new developments and industry-specific best practices for social media marketing in the agriculture sector, highlighting the value of visual material, narrative, and authenticity in successfully capturing viewers' attention. Lastly, it provides advice on how to make the most of social media's ability to support sustainable agriculture, build consumer confidence, and propel industry expansion for farmers, agricultural enterprises, and legislators.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.024
Threshold uncertainty score0.568

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.003
Science and technology studies0.0010.000
Scholarly communication0.0000.001
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.208
GPT teacher head0.276
Teacher spread0.069 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2022
Admission routes1
Has abstractyes

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