Sharing versus donating: The role of message framing in consumers' private information disclosure for societal benefits
Bibliographic record
Abstract
Abstract Across three studies, this research elucidates how message frames—sharing versus donating—can affect consumers' private information disclosure for societal benefits through perceived sacrifice. This effect is moderated by perceived importance of the cause. First, we demonstrate that the sharing (donating) frame can generate more (less) private information disclosure for societal benefits. Second, we examine the mechanism by which the sharing (donating) frame leads to less (more) perceived sacrifice and then more (less) information disclosure. Third, we introduce the perceived importance of the cause and find that for people who perceive the importance of the cause is high, the donating (sharing) frame leads to less (more) perceived sacrifice and stronger (weaker) intention for private information disclosure. This research has implications for marketers, consumers, and society as a whole.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.005 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".