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Record W4395108550 · doi:10.3917/dm.039.0009

Quel marketing pour le commerce équitable ?

2005· article· fr· W4395108550 on OpenAlex
Amina Béji‐Bécheur, Marie‐Hélène Fosse‐Gomez, Nil Özçağlar–Toulouse

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueDécisions Marketing · 2005
Typearticle
Languagefr
FieldBusiness, Management and Accounting
TopicGlobal trade, sustainability, and social impact
Canadian institutionsUniversité du Québec à Montréal
Fundersnot available
KeywordsHumanitiesPolitical scienceArt

Abstract

fetched live from OpenAlex

Né dans les années 1960, le commerce équitable, démarche visant à rééquilibrer les relations commerciales internationales, connaît un succès grandissant auprès du grand public. Cet article explore ce phénomène à travers trois interrogations. Qu’est-ce que le commerce équitable ? Quels rapports peut-il entretenir avec un marketing dont il ne cesse de dénoncer les excès ? Comment le commerce équitable peut-il maintenir son rythme de développement sans entrer en conflit avec le commerce conventionnel ? Nous analysons la définition du commerce équitable, les stratégies des acteurs en France ainsi que les enjeux et les contradictions du commerce équitable.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.012
metaresearch head score (Gemma)0.017
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Meta-epidemiology (narrow), Science and technology studies, Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.551
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0120.017
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0000.001
Science and technology studies0.0020.000
Scholarly communication0.0010.003
Open science0.0010.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0020.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.274
Teacher spread0.251 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it