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Record W4395956392 · doi:10.18280/ijsdp.190434

Marketing Policy with Targeting to Attract New Customers to Ecological Recreation Areas in the Context of Sustainable Development of the Region

2024· article· en· W4395956392 on OpenAlexvenueno aff
Yuliia Borutska, Oksana Krupa, L. V. Babych, Ігор ЖУРБА, Oksana Hryndii

Bibliographic record

VenueInternational Journal of Sustainable Development and Planning · 2024
Typearticle
Languageen
FieldEconomics, Econometrics and Finance
TopicEconomic and Business Development Strategies
Canadian institutionsnot available
Fundersnot available
KeywordsSustainable developmentRecreationTourismContext (archaeology)BusinessMarketingEnvironmental planningEnvironmental resource managementGeographyEconomicsPolitical science

Abstract

fetched live from OpenAlex

The purpose of the study is to analyze and improve modern aspects of marketing policy with targeting to attract new customers to environmental recreation areas in the context of sustainable development of the region.The object of the study is a separate tourist area and the state of its sustainable development.The scientific question is how to improve the marketing policy system of an individual tourism area in the context of sustainable development.To solve this issue, the expert research method, the iterative consensus method, as well as the Saaty method and dual comparison matrix method were used.As a result of the study, key tourist areas in Norway were analyzed and those most suitable for the development of marketing policies were identified, targeting the attraction of new customers in the context of the sustainable development of the region.At the same time, the long-term growth of tourists was calculated through the use of new elements of marketing policy with targeting to attract new clients to ecological recreation areas in the context of sustainable development of the region.The study has a limitation, since it takes into account the peculiarities of the functioning of tourist areas exclusively in Norway.Future studies are expected to expand the study to other countries.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.003
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.026
Threshold uncertainty score0.052

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0020.001
Open science0.0000.001
Research integrity0.0010.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.030
GPT teacher head0.253
Teacher spread0.223 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2024
Admission routes1
Has abstractyes

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