The Effects of Price Context and Prior Product Knowledge on Consumers’ Product Evaluations
Bibliographic record
Abstract
This research examines how consumers rely on price and prior product knowledge in product quality evaluations. To understand the interaction effects of price context and prior product knowledge on quality evaluations, a conceptual framework based on cue utilization theory and information processing theory was developed. It is proposed that low knowledgeable consumers are more likely to use price as a quality indicator in a low-priced context; moderate knowledgeable consumers tend to rely on their knowledge to make product evaluations; high knowledgeable consumers are more likely to use their product knowledge in a high-priced context. Experimental studies were conducted using student subjects to test the proposed hypotheses. Results of the experiments showed significant interaction effects between price context and prior knowledge on quality evaluations. A significant quadratic relationship between the use of price and the level of prior product knowledge was observed only in a low-priced context, providing support for the proposed hypotheses in the conceptual model.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".