The Impact of Feature Exploitation and Exploration on Mobile Application Evolution and Success
Bibliographic record
Abstract
Mobile device applications are the largest segment of IS with an estimated 5 billion users. Yet despite their widespread and growing use, there is little research examining how these mobile applications evolve with each new release update. To ensure market success, developers need to satisfy their user base by incorporating users’ reviews and feedback on the one hand and exploring new features and content that allow them to stay competitive on the other. Drawing on the organizational learning and innovation literature, the findings of the present study suggest that a mix of these two activities of exploitation and exploration in consequent app updates is likely to result in the app’s success. We further contribute to this body of work by examining the influence of users’ online review characteristics on exploitation and exploration activities in app development. The findings suggest that users’ convergence on similar issues (review concurrence) is likely to favor an orientation prioritizing exploitation over exploration activities, while the number of user reviews (review volume) has a curvilinear relationship with it.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.027 | 0.227 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.004 | 0.003 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.006 | 0.006 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".