Strategic Approaches to Online MBA Instruction: A Roadmap for Delivering Marketing Strategy in the Online MBA Curriculum
Bibliographic record
Abstract
The online MBA enrollment trend has been on the rise even before the onset of the COVID-19 pandemic in early 2020. The pandemic further accelerated this shift, with more prospective students considering remote study options. This poses a challenge for universities in preparing faculty for online instruction, given that instructors often lack prior exposure to online learning. The emergence of generative AI, such as ChatGPT, introduces a new technological dimension, prompting concerns about academic integrity. The paper provides strategic and practical approaches and resources for teaching an asynchronous online MBA marketing strategy course, addressing common challenges faced by instructors. It offers valuable insights into course content, assignments, time management, and integrating generative AI in the course. It aims to help marketing and management educators proficiently develop and implement comparable courses, especially those transitioning from traditional to online instruction.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.005 | 0.007 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.002 | 0.002 |
| Scholarly communication | 0.009 | 0.006 |
| Open science | 0.002 | 0.007 |
| Research integrity | 0.003 | 0.005 |
| Insufficient payload (model declined to judge) | 0.020 | 0.006 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".