Parental and Demographic Predictors of Engagement in an mHealth Intervention: Observational Study From the Let’s Grow Trial (Preprint)
Bibliographic record
Abstract
BACKGROUND Parents are integral in shaping early childhood health behaviors, and mobile health (mHealth) interventions offer an accessible method of supporting them in this role. Optimizing participant engagement is key to mHealth effectiveness and impact; however, research examining personal predictors of engagement remains underexplored. OBJECTIVE We aimed to describe participant engagement with a novel parental mHealth intervention (Let’s Grow) during the first 25 weeks of use and investigate whether engagement levels varied by family demographics and parental cognitions and behaviors relevant to the intervention. METHODS We used data from parents in the intervention group of the Let’s Grow trial. The intervention targeted toddlers’ movement behaviors, and the program (a purpose-designed progressive web app) was delivered via self-paced modules. The content was built around 3 main components (behavior change activities, information provision, and social support). Engagement data (web app analytics) collected across the first 25 weeks of the intervention were summarized as study-specific metrics (time using the app, proportion of accessed features and pages, clicks in the main parts of the app) and overall engagement measures (composite engagement index [EI], individual subindexes [click depth, loyalty, recency, and diversity]). The baseline measures included family demographics (main carer, child and family characteristics, and postcode) and parental cognitions and behaviors relevant to the intervention (coping, concern, and information seeking). Linear regression was used to assess associations between baseline and engagement measures. RESULTS All parents allocated to the intervention group (n=682) were included. Most parents (609/682, 89.3%) logged in and used at least 1 app feature; those who never used the app were excluded from subsequent analyses. App access declined from 90.6% (552/609) in the first week to 31.2% (190/609) at 25 weeks. For users active during weeks 12 to 25, EI remained consistent and was nearly identical to the average EI (28%, range 3%-50%). More work hours, parents living together, having siblings in the family, and living in a regional or remote area were each associated with lower engagement on 10 out of 12 indicators (β=−31.37 to −0.01; all P≤.046). Higher education level was associated with higher engagement on 9 indicators (β=0.77-18.59; all P≤.02). Of the parental characteristics, only higher coping was positively associated with engagement (β=1.25; P=.003). CONCLUSIONS Our findings indicate that time and sociodemographic factors might be the most relevant predictors of engagement and highlight the characteristics of parents who may benefit from more active strategies to support their engagement with digital interventions. The uptake and continued engagement with this app exceeded what is generally reported for apps, but it is unknown whether this is sufficient for behavior change. Individual and composite engagement measures yielded similar results, indicating that simpler, more feasible metrics can be useful for reporting engagement in digital interventions. CLINICALTRIAL INTERNATIONAL REGISTERED REPORT RR2-10.1136/bmjopen-2021-057521
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.020 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.003 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".