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Record W4399382813 · doi:10.1051/shsconf/202419301015

China's Variety Show Market, Marketing, and Optimization

2024· article· en· W4399382813 on OpenAlex
Huijia Yang

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueSHS Web of Conferences · 2024
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicGlobal Trade and Competitiveness
Canadian institutionsConcordia University
Fundersnot available
KeywordsChinaVariety (cybernetics)BusinessMarketingComputer sciencePolitical scienceArtificial intelligence

Abstract

fetched live from OpenAlex

In the fierce competition in China's variety show market, online self-produced variety shows characterized by the innovative integration of content creation and marketing strategies in the digital era have developed rapidly. This study comprehensively re-examines the content production and marketing strategies of Chinese variety shows. This study adopts a case study analysis method, taking China's self-produced online variety shows as the main research object, and selects representative popular programs as analysis cases. The core purpose of this article is to discuss how online variety shows can use the native advantages of the Internet to innovate marketing methods. The study mainly found that the focus of current variety shows has shifted to narrower, youth-centered content. At the same time, in terms of marketing, the current program adopts cross-platform promotion, using the connective tissue of social media to expand influence and audience investment, thereby deepening audience relationships and cultivating communities around program content. Ultimately, the research conclusion shows that audience segmentation, cross-platform promotion, and real-time interaction are not only trends, but also necessary strategies to survive and develop in the increasingly segmented variety show market.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.970
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.012
GPT teacher head0.211
Teacher spread0.200 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it