A Mixed-methods Investigation of the Implications of Cancel Culture for North American Crisis Communications Practitioners
Bibliographic record
Abstract
The development of cancel culture theory is imperative for contemporary crisis communications practitioners given the newfound speed and scale of digitally mediated content circulation and elevated frequency of cancellations. Using a mixed-methods approach, this MRP analyzed ten North American corporate cancel culture cases to evaluate the applicability of crisis communication literature to cancel culture and illuminate the stages of a cancelling event. Quantitative hashtag volume data was sourced using Twitter API as scholars have cited Twitter as the preferred platform to initiate a cancelling. Thematic analysis was used to detect themes contained within the sourced corporate communications snippets. A six-stage cycle was conceptualized for an algorithmically induced cancelling on Twitter using polynomial regression analysis. The themes inductively generated through thematic analysis were consistent with crisis communication best practices apart from the antithetical Hold Your Ground theme.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.050 | 0.066 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.004 | 0.004 |
| Science and technology studies | 0.007 | 0.004 |
| Scholarly communication | 0.004 | 0.003 |
| Open science | 0.002 | 0.004 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.005 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".