Effects of product online reviews on product returns: a review and classification of the literature
Bibliographic record
Abstract
Abstract Product returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds. Online reviews, shared by previous consumers who have already experienced the products, can have a substantial impact not only on new consumers’ purchasing but also on return decisions. Surprisingly, there has been limited research to understand the influence of online reviews on product returns. This paper applies the input‐process‐output framework to conduct a comprehensive review and analysis of studies related to online reviews and product returns. Based on this review and analysis, a conceptual model is proposed, and an outline for the future research agenda is discussed.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.025 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.003 | 0.003 |
| Bibliometrics | 0.009 | 0.010 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".