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An investigation on strategies for optimizing consumer trust in chatbots

2024· article· en· W4400781604 on OpenAlexaff
Xi Ning Luo

Bibliographic record

VenueApplied and Computational Engineering · 2024
Typearticle
Languageen
FieldComputer Science
TopicAI in Service Interactions
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsBusinessComputer science

Abstract

fetched live from OpenAlex

The advancement of artificial intelligence (AI) gave rise to chatbots, which is a type of AI-powered software that communicates via natural language. Chatbots have been used in diverse contexts, delivering significant convenience to the consumers. Nonetheless, this technology encounters ambivalent attitudes from consumers. Some aspects of the chatbot technology are evoking distrustful attitudes among consumers, while the others are cultivating a sense of trust. Thus, the objective of the current paper is to outline and analyze key factors that affect consumer trust and elucidate strategies that firms can adopt to optimize trust. According to recent studies, consumer distrust primarily stems from algorithmic bias, privacy and security concerns, and the lack of algorithmic transparency; on the other hand, consumer trust is formed due to anthropomorphic attributes of chatbots, particularly warmth and competence. To reduce consumer distrust, companies are advised to first identify and minimize existing real risks in their products, then deliver transparency to the public to establish a trustworthy image. To increase trust, companies are suggested to improve upon the anthropomorphic attributes of chatbots. Contributions and limitations of the paper are also discussed to highlight areas that require further investigation in the field of chatbots as well as AI in general.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.032
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.037

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0070.032
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0020.002
Scholarly communication0.0040.004
Open science0.0010.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0050.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.251
Teacher spread0.233 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

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