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Record W4401195071 · doi:10.5539/ass.v20n4p24

Homonym in Chinese Advertising Slogan from A Semantic Perspective

2024· article· en· W4401195071 on OpenAlex
Rong Luo

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueAsian Social Science · 2024
Typearticle
Languageen
FieldArts and Humanities
TopicLexicography and Language Studies
Canadian institutionsnot available
Fundersnot available
KeywordsSloganHomonym (biology)Perspective (graphical)AdvertisingPsychologyComputer scienceBusinessArtificial intelligencePolitical scienceBotany

Abstract

fetched live from OpenAlex

The opposition and unity of sound, meaning, and form constitute the three elements of language, that is, each language symbol contains three aspects: sound, meaning, and form. Due to the arbitrariness of language and certain contradiction caused by "less sound, fewer forms, and more meaning", the relationship between these elements in the language system is not one-to-one, leading to the phenomenon of polysemy and homonym in languages. Ambiguity is a common linguistic phenomenon that exists in both ancient and modern languages, both locally and across languages. It is a special relationship between language structure and meaning. Linguists believe that the phenomenon of ambiguity in the meaning of a word or sentence, or the existence of two or more interpretations for one expression, is called linguistic ambiguity. In this theoretical context, homonym is a type of lexical ambiguity widely used in modern advertising. The present study attempts to analyze the linguistic significance of homophones in advertisements through specific examples, so that people can better understand the wit, humor, and richness of languages, while paying attention to its impact on language development and adolescents. Through these measures, it can be expected that more benefits and less harm will be achieved in the long run.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.747
Threshold uncertainty score0.571

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.010
GPT teacher head0.274
Teacher spread0.264 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it