MétaCan
Menu
Back to cohort
Record W4401596715 · doi:10.1109/access.2024.3443533

INFLECT-DGNN: Influencer Prediction With Dynamic Graph Neural Networks

2024· article· en· W4401596715 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
fundA Canadian funder is recorded on the work.

Bibliographic record

VenueIEEE Access · 2024
Typearticle
Languageen
FieldComputer Science
TopicAdvanced Graph Neural Networks
Canadian institutionsWestern University
FundersAlliance de recherche numérique du CanadaCanada Research Chairs
KeywordsComputer scienceArtificial neural networkArtificial intelligence

Abstract

fetched live from OpenAlex

Leveraging network information for predictive modeling has become widespread in many domains. Within the realm of referral and targeted marketing, influencer detection stands out as an area that could greatly benefit from the incorporation of dynamic network representation due to the continuous evolution of customer-brand relationships. In this paper, we present INFLECT-DGNN, a new method for profit-driven INFLuencer prEdiCTion with Dynamic Graph Neural Networks that innovatively combines Graph Neural Networks (GNNs) and Recurrent Neural Networks (RNNs) with weighted loss functions, synthetic minority oversampling adapted to graph data, and a carefully crafted rolling-window strategy. We introduce a novel profit-driven framework that supports decision-making based on model predictions. To test the framework, we use a unique corporate dataset with diverse networks, capturing the customer interactions across three cities with different socioeconomic and demographic characteristics. Our results show how using RNNs to encode temporal attributes alongside GNNs significantly improves predictive performance, while the profit-driven framework determines the optimal classification threshold for profit maximization. We compare the results of different models to demonstrate the importance of capturing network representation, temporal dependencies, and using a profit-driven evaluation. Our research has significant implications for the fields of referral and targeted marketing, expanding the technical use of deep graph learning within corporate environments.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: Simulation or modeling
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.865
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.002
Science and technology studies0.0000.000
Scholarly communication0.0010.004
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.011
GPT teacher head0.281
Teacher spread0.270 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it