Pengaruh Predatory Pricing, Sikap Konsumen dan Pemasaran Interaktif terhadap Peningkatan Penjualan UMKM di TikTok Shop (Studi kasus UMKM kuliner di Jakarta Selatan)
Bibliographic record
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh predatory pricing, sikap konsumen, dan pemasaran interaktif terhadap peningkatan penjualan UMKM di TikTok Shop baik secara simultan maupun parsial. Desain penelitian ini menggunakan metode kuantitatif dengan teknik non-probability sampling. Populasi penelitian ini adalah pelaku UMKM kuliner di wilayah Jakarta Selatan yang menggunakan TikTok Shop dengan sampel yang digunakan sebanyak 100 responden dengan menggunakan rumus roscoe. Metode analisis data yang digunakan merupakan analisis regresi linear berganda, uji auto korelasi, uji F (simultan), Uji t (parsial), dan Koefisien Determinasi (Adjusted R Square) dengan bantuan software SPSS 25. Hasil penelitian ini menunjukkan terdapat pengaruh secara simultan antara variabel Predatory Pricing, Sikap Konsumen, dan Pemasaran Interaktif berpengaruh signifikan terhadap Peningkatan Penjualan. Secara parsial, Predatory Pricing dan Sikap Konsumen berpengaruh signifikan terhadap Peningkatan Penjualan. Sementara Pemasaran Interaktif tidak berpengaruh signifikan terhadap Peningkatan Penjualan. Kata Kunci: Predatory Pricing, Sikap Konsumen, Pemasaran Interaktif, Peningkatan Penjualan
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.000 | 0.002 |
| Insufficient payload (model declined to judge) | 0.001 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".