MétaCan
Menu
Back to cohort
Record W4402206954 · doi:10.32920/26866588

The Influence of Instagram Branding on Arab Fashion Designers' Careers in the Middle East: A Framework to Examine the Effect & Efficiency of Branding Strategies on Their Career Growth

2024· preprint· en· W4402206954 on OpenAlexaff
Fatimah Alsafi

Bibliographic record

Venuenot available
Typepreprint
Languageen
FieldBusiness, Management and Accounting
TopicSharing Economy and Platforms
Canadian institutionsToronto Metropolitan UniversityYork University
Fundersnot available
KeywordsMiddle EastMarketingBusinessAdvertisingSociologyPolitical science

Abstract

fetched live from OpenAlex

<p>As there hasn't been enough research on the effects of Instagram branding strategies on growth business outcomes in the Middle East fashion industry, the aim of this study was to investigate the effects that well-known Arab fashion designers in the region have on their businesses' growth as a result of using Instagram for branding and marketing purposes. Accordingly, in order to evaluate and respond to the research question, "How have Arab fashion designers in the Middle East utilized Instagram as a platform to promote their branding strategy?" The study created eight primary hypotheses pertaining to business growth. As well as evaluating the impact of their branding choices on their professional development, three prominent Arabic fashion designers were selected based on a range of variables, from the microscopic to the macro, based on their follower count. The research results have demonstrated that key factors, when applied to a company's branding strategy, directly influence career growth in a swift and significant way. These factors include the right communication through conveying the right brand image; the right targeting through choosing the right customers while taking into account their aspects, motivations, and entire journey; and, in addition, the research results have demonstrated that consistency in communication is also crucial for the branding strategy to be successful.</p>

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.333
Threshold uncertainty score0.950

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0010.000
Open science0.0010.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.049
GPT teacher head0.244
Teacher spread0.195 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

Explore more

Same topicSharing Economy and PlatformsFrench-language works237,207