Asian Carp: Generation Z prefer Transparency over Branding
Bibliographic record
Abstract
Asian carp is an invasive species of fish in the Midwest and southern United States. Asian carp has been rebranded as “Copi” for human consumption. Copi is nutritious and a great source of protein and omega 3 fatty acids, and costs much less than most other domestic fish. The purpose of this study was to evaluate sensory perceptions and attitudes of Generation Z college students to the newly branded fish. The study utilized a quasi-experimental design carried out with three treatment groups to observe the effects of product rebranding on the taste perception of Asian Carp, rebranded as Copi. Sensory analysis results indicated no significant differences in the three treatment groups (white fish-control, Copi-experimental, and Asian carp-experimental). In fact, Asian carp had higher mean scores than the control, as well as the newly branded Copi. The importance of Health, Environment, and Local Foods had significant effects on students’ willingness to buy sustainable, local fish. The results of this study are important for marketing Copi, aka Asian carp for human consumption. Keywords: Asian carp, sensory analysis, Copi, Gen Z, branding
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.001 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".