Bibliographic record
Abstract
The idea of data-driven campaigning (DDC) has gained increased traction in recent years. Differentiated from previous eras, it has been claimed that political campaigns are becoming highly datafied, technologised, and scientific. In this chapter, we consider the idea of DDC as composed of four central components: data, analytics, technology, and personnel. Based on these, we outline what distinguishes this form of campaigning, what is “new”, if anything, and how widespread DDC practices are. Reacting to a tendency in the field to focus on the United States, this chapter reviews evidence from Australia, Canada, Germany, the Netherlands, and the UK to explore the defining elements of DDC and to consider how and why this form of campaigning may manifest differently dependent on the specific country context. The chapter concludes by reflecting on the implications of DDC for society and academia, considering avenues for future research.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.014 | 0.019 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.003 | 0.005 |
| Science and technology studies | 0.002 | 0.007 |
| Scholarly communication | 0.010 | 0.010 |
| Open science | 0.002 | 0.005 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.014 | 0.004 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".