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Record W4403204614 · doi:10.1080/10447318.2024.2408513

Technology Acceptance and Innovation Diffusion: Are Users More Inclined Toward AIGC-Assisted Design?

2024· article· en· W4403204614 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueInternational Journal of Human-Computer Interaction · 2024
Typearticle
Languageen
FieldDecision Sciences
TopicTechnology Adoption and User Behaviour
Canadian institutionsArtificial Intelligence in Medicine (Canada)
Fundersnot available
KeywordsInnovation diffusionBusinessDiffusionMarketingPsychologyAdvertisingPhysics

Abstract

fetched live from OpenAlex

Artificial Intelligence Generated Content (AIGC) has shown significant potential in design, driven by advancements in artificial intelligence technology. However, understanding designers’ willingness to embrace this technology and the factors influencing their decision-making requires further research. In this study, we develop a theoretical model of user behavioral intention in AIGC-assisted design, drawing upon the Diffusion of Innovations theory and the Unified Theory of Acceptance and Use of Technology. Through empirical analysis using the PLS-SEM structural equation model, we investigate the mechanisms behind various influencing factors on behavioral intention. Our findings highlight the relative advantage as the most significant positive factor, emphasizing the importance of the innovation’s benefits in the Diffusion of Innovations theory. Designers prioritize the innovation and assistance provided by AIGC technology in the design process and ideas, recognizing the advantages of the innovation itself over mere performance improvement. This study provides valuable insights into the psychological and behavioral mechanisms guiding designers’ decision-making regarding the application of AIGC technology in design.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.809
Threshold uncertainty score0.652

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0040.001
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.158
GPT teacher head0.447
Teacher spread0.288 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it