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Record W4403239108 · doi:10.29313/bcsurp.v4i3.14149

Brand Identity Pariwisata Halal di Desa Wisata Alamendah, Kabupaten Bandung

2024· article· en· W4403239108 on OpenAlexaff
Nazira Maulida, Imam Indratno

Bibliographic record

VenueBandung Conference Series Urban & Regional Planning · 2024
Typearticle
Languageen
FieldSocial Sciences
TopicHalal products and consumer behavior
Canadian institutionsEncana (Canada)
Fundersnot available
KeywordsBrand identityAdvertisingBusinessTourismIdentity (music)GeographyArtArchaeology

Abstract

fetched live from OpenAlex

Abstract. Alamendah Tourism Village is a tourism village located in Rancabali District, Bandung Regency. Alamendah Tourism Village has main commodities, namely strawberries and coffee. In addition to these commodities, other things that are highlighted by Alamendah Tourism Village are natural scenery and education about agriculture, plantations, and animal husbandry. With these commodities and things that are highlighted, Alamendah Tourism Village has the potential to be made a halal tourism village. However, the manager does not yet know how to implement halal tourism in a tourism village, which causes misperceptions. Therefore, a halal tourism brand identity is needed in Alamendah Tourism Village. Based on this phenomenon, the following targets are formulated: (1) Identification of the objectives and brand values ​​of the halal tourism brand identity in Alamendah Tourism Village. The researcher used the Proportionate Stratified Random Sampling sampling technique obtained from a total of 100 tourists. The data collection techniques used in this study were questionnaires, interviews, observations, journals, books, and websites. The data analysis technique used was the descriptive analysis technique. The results of this research are the brand's objective, namely "to be a solution for Muslim tourists who need education" and its brand values, namely "Comfort, culture, and halal in a Tourism Village that is different from other Tourism Village destinations". Abstrak. Desa Wisata Alamendah merupakan desa wisata yang ada di Kecamatan Rancabali Kabupaten Bandung. Desa Wisata Alamendah memiliki komoditas utama yaitu stroberi dan kopi. Selain komoditas tersebut, hal lain yang ditonjolkan oleh Desa Wisata Alamendah yaitu pemandangan alam dan edukasi mengenai pertanian, perkebunan, dan peternakan. Dengan komoditas dan hal yang ditonjolkan tersebut, maka Desa Wisata Alamendah memiliki potensi untuk dijadikan Desa Wisata halal. Tetapi pengelola belum mengetahui mengenai bagaimana cara melaksanakan pariwisata halal di desa wisata sehingga menimbulkan mispersepsi. Oleh karena itu brand identity pariwisata halal itu diperlukan di Desa Wisata Alamendah. Berdasarkan fenomena tersebut maka dirumuskan sasaran sebagai berikut : (1) Teridentifikasinya tujuan dan nilai brand dari brand identity pariwisata halal di Desa Wisata Alamendah. Peneliti menggunakan teknik pengambilan sample Propotionate Stratified Random Sampling yang diperoleh dari jumlah sample penelitian sebanyak 100 wisatawan. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu kuesioner, wawancara, observasi, jurnal, buku, dan website. Teknik analisis data yang digunakan itu Teknik analisis deskriptif. Hasil dari peneitian ini adalah tujuan brand nya yaitu “menjadi solusi bagi wisatawan muslim yang membutuhkan edukasi” dan nilai brand nya yaitu “Kenyamanan, budaya, dan halal yang di Desa Wisata yang berbeda dengan destinasi Desa Wisata lainnya”.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Scholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.865
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0010.001
Scholarly communication0.0020.003
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.094
GPT teacher head0.348
Teacher spread0.254 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

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