Generative AI for Consumer Behavior Prediction: Techniques and Applications
Bibliographic record
Abstract
Generative AI techniques, such as Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and transformers, have revolutionized consumer behavior prediction by enabling the synthesis of realistic data and extracting meaningful insights from large, unstructured datasets. However, despite their potential, the effectiveness of these models in practical applications remains inadequately addressed in the existing literature. This study aims to investigate how generative AI models can effectively enhance consumer behavior prediction and their implications for real-world applications in marketing and customer engagement. By systematically reviewing 31 studies focused on these models in e-commerce, energy data modeling, and public health, we identify their contributions to improving personalized marketing, inventory management, and customer retention. Specifically, transformer models excel at processing complicated sequential data for real-time consumer insights, while GANs and VAEs are effective in generating realistic data and predicting customer behaviors such as churn and purchasing intent. Additionally, this review highlights significant challenges, including data privacy concerns, the integration of computing resources, and the limited applicability of these models in real-world scenarios.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.005 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.002 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".