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Record W4404486856 · doi:10.1177/02761467241299334

Macromarketing Pedagogy at the 2024 Conference

2024· article· en· W4404486856 on OpenAlex
Julie V. Stanton, Stanley J. Shapiro

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Macromarketing · 2024
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicManagement and Marketing Education
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsMacromarketingSociologyPedagogyEngineering ethicsPolitical scienceBusinessEngineeringMarketing

Abstract

fetched live from OpenAlex

This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.362
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0080.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0050.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.277
Teacher spread0.260 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it