Platform targeted capability investment, seller price and advertising strategies
Bibliographic record
Abstract
In order to achieve precision marketing, many platforms have focused on investing in targeted capabilities. This study develops a game model where a platform can decide whether and when to invest in targeted capability, if so, sell it to sellers or use it internally? Compared to the scenario without targeted capability, this research analyzes the influence of targeted capability investment on price and advertising strategies. The results show that, if the cost of advertising to the entire market is higher while the fixed investment cost is lower, the platform is more likely to invest in the targeted capability. When price discrimination is allowed and targeted capability has been invested, if the cost of advertising to the entire market is lower, the platform will sell the targeted capability to the seller and let the seller advertise; otherwise, the platform advertises to consumers. Moreover, this study examines price and advertising strategies variations under different circumstances and explores their underlying mechanisms.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.005 | 0.012 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".