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Record W4405333084 · doi:10.37380/jisib.v14.si1.2413

International Market Selection Decisions – A big data artificial intelligence approach

2024· article· en· W4405333084 on OpenAlex
Jonathan Calof, Wilma Viviers

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Intelligence Studies in Business · 2024
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicInternational Business and FDI
Canadian institutionsUniversity of Ottawa
Fundersnot available
KeywordsBig dataBusiness intelligenceAnalyticsBusiness analyticsData scienceSelection (genetic algorithm)Process (computing)Intelligence analysisData analysisComputer scienceBusinessKnowledge managementMarketingData miningBusiness modelArtificial intelligenceComputer securityBusiness analysis

Abstract

fetched live from OpenAlex

This article examines the role of big data analytics (BDA) in international market selection (IMS) decisions. It is based on a study of South African companies that used the TRADE-DSM (Decision Support Model) big data analytics tool to help in making these decisions. While there is much theory on the potential use of big data analytics and artificial intelligence for international business in general and international market selection decisions in particular, there is very little research on how these tools are used when making this important decision. This article reports on a study that examined: whether big data analytics was used in making international market selection decisions, how important it was relative to other sources of information; how it was used in the international market selection decision-making process; and what factors led to acceptance of big data analytics output. Results from the surveys and interviews both with those who generated the TRADE-DSM reports and the users of the reports (the decision-makers) are presented to provide deeper insights into the role of big data analytics in international market selection decisions. The results showed that while big data analytics is very important (rated third-highest information source), it is one of many sources of information used in the process and that human sources (visits to the market, attendance at trade shows and conferences) are considered the most valuable. Regarding what prompts the acceptance of big data analytics in the international market selection process, the study found that knowledge of the system, trust in the person providing the report and the relationship between the person providing the report and the decision-maker are the most important factors.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.003
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.971
Threshold uncertainty score0.894

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.003
Science and technology studies0.0000.000
Scholarly communication0.0010.003
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.221
GPT teacher head0.368
Teacher spread0.147 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it