MétaCan
Menu
Back to cohort
Record W4405782642 · doi:10.54097/vywpee65

The Effect of Advertisements on Consumer Behavior

2024· article· en· W4405782642 on OpenAlexaff
Zishuo Gong

Bibliographic record

VenueHighlights in Business Economics and Management · 2024
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsSurrey Memorial Hospital
Fundersnot available
KeywordsAdvertisingConsumer behaviourBusinessPsychology

Abstract

fetched live from OpenAlex

With the world’s technology evolving day by day, and the complex economy affecting the purchasing behaviors of consumers in various ways, businesses are focusing on their marketing and advertising more than ever. There are various ways of advertising, each business often has to decide which ones they would use, and how much money they would spend on it. This essay examines the key factors that affect consumer behavior, especially when it comes to advertisements. A linear regression analysis was performed with the existing data from Ankit Kumar. Where 200 unique identifiers were provided with their budgets allocated for advertisements through TV, Radio, and Newspaper and their sales in that time. By comparing advertisement of differing forms and how their benefits and correlations in sales, these various means of advertisements’ effectiveness can be compared against one another. This allows businesses to make well informed and smart decisions during their marketing and promotions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.975
Threshold uncertainty score0.213

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.007
GPT teacher head0.255
Teacher spread0.248 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

Explore more

Same venueHighlights in Business Economics and ManagementSame topicDigital Marketing and Social MediaFrench-language works237,207