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Record W4406634600 · doi:10.1093/jcr/ucaf002

When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences

2025· article· en· W4406634600 on OpenAlexaff
Jenny G. Olson, Brent McFerran, Andrea C. Morales, Darren W. Dahl

Bibliographic record

VenueJournal of Consumer Research · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsUniversity of British ColumbiaSimon Fraser University
Fundersnot available
KeywordsConsumption (sociology)PsychologyEconomicsMarketingSocial psychologyAdvertisingBusinessSociologySocial science

Abstract

fetched live from OpenAlex

Abstract We examine how people (as observers) anticipate levels of happiness from psychological consumption experiences (e.g., learning a new language or visiting a park). All else being equal, we propose and demonstrate that people expect differences in happiness based on income. Specifically, we show that relative to observers themselves, individuals simultaneously expect low-income consumers to enjoy psychological consumption experiences less and high-income consumers to enjoy them more. This is because consumers hold a lay theory that human needs must be fulfilled in a sequential, linear manner, which leads to income-based inferences of need prioritization. Thus, observers simultaneously believe that low-income consumers do (and should) prioritize their low-level physical needs first, but high-income consumers (who have presumably already fulfilled their physical needs) can prioritize their high-level psychological needs. Critically, we demonstrate that these lay theory-driven inferences are faulty, showing that the priority level assigned to these needs and the actual happiness resulting from psychological consumption experiences do not follow the predicted pattern. Namely, income either has no relationship with actual happiness (visitors to theme parks, sporting events, and concerts) or the reverse relationship, such that lower-income consumers report greater happiness than higher-income consumers (secondary data from a major league professional sports team).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.183
Threshold uncertainty score0.603

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0000.001
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.076
GPT teacher head0.365
Teacher spread0.289 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations6
Published2025
Admission routes1
Has abstractyes

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